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Privacy policy

Last updated 2 October 2026

TradeReady is a trade copilot for exporters, offered through business-membership organisations such as chambers of commerce, trade associations and export-promotion bodies (“partner organisations”). This policy explains what personal data TradeReady Ltd. (“TradeReady”, “we”) collects when you use our website, our web app and our WhatsApp channel, why we collect it, who we share it with and the choices you have.

1. Who is responsible

TradeReady Ltd. is the controller of the personal data described here. Where a partner organisation invites you to TradeReady, it decides who receives access and may act as a separate controller for the membership information it already holds about you. For any privacy question, contact us at mark@tradeready.africa.

2. What we collect

Information you give us

Information collected automatically

3. How we use it

We do not sell your personal data, and we do not use it for advertising.

4. What your partner organisation sees

Your partner organisation can see that you are a member, your account details and the sector it has assigned to you. It sees usage and survey results in aggregate, and we suppress groups too small to keep individuals anonymous. It does not see your conversations with the copilot or the documents you upload. It sees your survey answers under your name only where the survey says so and you choose to answer on that basis.

5. AI processing

The copilot uses Google's Gemini models to understand your questions and draft answers, and Google Search to find current public information. Your prompts and relevant context are sent to Google for this purpose under Google's paid-service terms, which do not allow Google to use them to improve its products. We label conversations by topic automatically to produce the aggregate insight described above. The copilot's answers support your decisions; they are not legal or trade-compliance advice, and no decision with legal effect on you is made by automated means.

6. Who we share it with

We share personal data only with service providers that process it on our behalf and under contract:

We may also disclose data where the law requires it, or as part of a merger or acquisition, in which case this policy continues to apply.

7. Where it is stored

Our application data is stored with Google Cloud in the European Union. Some providers above process data in other countries, including the United States. Where data leaves Kenya or the European Economic Area, we rely on appropriate safeguards such as standard contractual clauses.

8. How long we keep it

We keep your account and business information while your account is active. You can delete conversations at any time from the app. When an account is closed, we delete or anonymise its personal data within 90 days, except where we must keep it longer by law. Backups are overwritten on a rolling basis. Enquiries from the partner form are kept for as long as the conversation with your organisation is ongoing.

9. Security

Data is encrypted in transit and at rest. Each partner organisation's data is separated at the database level, and access within TradeReady is limited to people who need it. No system is perfectly secure, and we will notify you and the relevant authority of a breach where the law requires it.

10. Your rights

Depending on where you live, including under Kenya's Data Protection Act 2019 and the EU and UK GDPR, you have the right to access your personal data, correct it, delete it, restrict or object to its processing, receive it in a portable format, and withdraw consent at any time. To exercise them, email mark@tradeready.africa. We will reply within 30 days. You may also complain to your data-protection authority; in Kenya, the Office of the Data Protection Commissioner.

To stop WhatsApp notices, reply STOP on WhatsApp or disconnect WhatsApp in the app's settings.

11. Children

TradeReady is a business service and is not intended for anyone under 18. We do not knowingly collect children's data.

12. Changes

We will post any change on this page and update the date above. If a change is significant, we will also tell you in the app or by email.

13. Contact

TradeReady Ltd. · mark@tradeready.africa